K-wer-k / Heller Druck

Baldessarini

The brand stands for exclusive menswear and luxurious perfumes for self-assured personalities with no need to boast their virtues. The square-shaped lookbook presents itself in a partially lacquered sleeve box. Together with the VIP invitations, printed on exclusive paper and embellished with metallic ink, and Heller Druck’s consummate style, emerges a remarkable overall appearance that meets the brand positioning of “separating the men from the boys”.